As divisional director at Wakemans, Emma Bridgewood brings energy, expertise and a fresh perspective to project and cost management, particularly in the leisure and hotels sector. No two days are the same for Emma — whether she’s on calls with designers, out inspecting new opportunities with clients, discussing ESG and marketing, or supporting her team. Her collaborative approach and sharp attention to detail help Wakemans deliver projects that balance innovation, sustainability and commercial success.
Emma thrives on the variety her role offers — and her ability to bring structure and enthusiasm to every project makes her a key part of the Wakemans team.
More about Emma
What would you add to your dream home?
Either a grand piano — I’d love to learn how to play — or a stable and paddock for some outdoor adventures.
How do you spend your time outside work?
I’m a big sports fan, particularly rugby, football and cricket. (I once had a cricket lesson from Rachel Heyhoe Flint — I was terrible.) I’m a rusty player of double bass and the clarinet — but not at the same time.
I’m also a happy hacker (I ride horses for fun). You can spot me hacking out on horseback around the lanes of Warwickshire. (I’m the one in the Hi-Vis!)
What’s the strangest thing you’ve had to budget for on a project?
A memorable one was arranging a public art competition for local schools in Watford, with the winning design displayed on the streets.
Structures to house ecology, like bat habitats, also bring plenty of budgeting challenges — are we housing one bat, or a thousand?
What project or client work stands out for you?
Working on the restoration and conversion of listed heritage buildings in Birmingham for hotel use has been particularly rewarding. Every project brings its own quirks and challenges — balancing conservation, budgets and client expectations is always a fine art.
